In 2019, the brand-new Élhée brand, guided by the gentle, poetic guidance of its founder Allison Piraudis revolutionizing the world of French baby bottles. Until now, the bottle industry has been conventional and predominantly masculine, but its historical codes are now being shattered by the eyes of mothers. Traditional baby bottles no longer meet the expectations of demanding parents, let's face it! The future of baby bottles will be healthy, sensory and designer, or it won't be.
CONTENTS
- From a mother's disenchantment to the birth of BibRond
- The goal of a healthy bottle with an emotional design
- Élhée, the no-holds-barred alternative for foster parents
From a mother's disenchantment to the birth of BibRound
The birth of a child, despite the anxieties, insomnia, pain and complexity of the post-partum period, is a unique time in a couple's life. Every new parent can experience the power of self-transcendence, benevolence and the absence of limits engendered by unconditional love.
Allison Piraud's disappointment at the shortcomings of conventional baby bottles used to replace breastfeeding for her own children is matched by her power. Glass bottles by definition break, while plastic bottles remain contested from a health point of view and so unsatisfactory in use.
It was with this frustrating observation in mind that the woman behind the Élhée brand, named after her youngest daughter Éléonore, came up with a new concept. An innovative, durable, gentle and healthy feeding bottle for babies. In her mind, the physiological feeding bottle inspired by feminine curves was born.
Good nutrition for babies
Infant colic, reflux, quantity of milk absorbed, baby's weight gain, but also harmful materials, too hard or too heavy, and debates around bottle-feeding, baby feeding raises many questions for new parents.
The aim of BibRond was clearly established: thanks to its avant-garde, healthy concept and original design, the Élhée feeding bottle would be the poetic, airy alternative dedicated to the well-being of babies and the peace of mind of parents.
Élhée is the (r)evolution of the frozen world of baby bottles.
The great bottle manufacturers were men, but on the morning of the 19th century, breastfeeding (artificial and maternal) was still predominantly a women's issue. It was time for things to change. Thanks to Élhée and her desire to innovate, to bring bottle-feeding and breast-feeding closer together through emotion, and to elevate the act of feeding to the level of a sensory experience, the metamorphosis began.
Gone are the rigid bottles and cylindrical formats, the random patterns and elementary graphics. Hello to the Bauhaus style, to a delicate, uncluttered design, and to the elegance of a 100% trendy, nomadic object that babies love to handle and parents love to carry.
Le BibRound will be round, soft and supple, just like a mother's breast. But it will also be free of all harmful substances and perfectly suited to breast-feeding babies.
The goal of a healthy bottle with an emotional design
For a no-holds-barred alternative coupled with a 100% emotional feeding experience, we've focused on designing a bottle that's healthy, easy to use, quick to clean and aesthetically pleasing. With its unmistakable design and powerful sensory imprint, BibRond will also be physiological and anti-colic, in order to respond to the full range of needs.
100% sound design for confidence
This is how Élhée imagines the design and development of its products. This is where medical-grade silicone, which contains no bisphenol, phthalate or other chemical substances, is non-allergenic, suitable for food contact, flexible and unbreakable, is adopted for physiological teats and bibs.Round 100% durable.
In this regard, BibRoundcan be transformed into a gourd (for water) or a small jar (for compotes and purées) to accompany baby's meals for years to come.
A patented locking ring for the most demanding applications
As the brand's iconic flagship product, the BibRond benefits from 100% French manufacturing, where high standards take precedence over efficiency.
Its unique, patented closure system prevents any contact between the milk and any material other than the medical-grade silicone used for the bottle, teat and sealing disc. This means that the clamping ring, the only plastic part of the bottle, never comes into contact with the milk, either during preparation or feeding.
An unparalleled sensory experience for the emotions
One of a baby's very first landmarks is the nurturing breast. That's why, for new parents who have chosen to bottle-feed or alternate between breast and bottle, Élhée has designed a round bottle in homage to maternal curves, their poetry and their meaning.
The soft, supple medical-grade silicone used in the bottle offers a peach-skin feel that effortlessly recalls the texture of skin under baby's fingers. Thanks to this, BibRond has a tempered, prehensile surface, so it doesn't slip, and can be squeezed, scratched or even crushed without suffering. This easy grip makes it safe to use from the very first days.
Under the gaze, the BibRond becomes iconic. With its roundness and softness, it effortlessly recreates the magical bubble of breastfeeding, which it extends as a new ambassador for shared breastfeeding. A vibrant tribute to feminine fullness and smoothness, BibRond is a harmonious ode to the balance of committed neo-parenting.
This is how Élhée sublimates the feeding-bottle object, elevating it to the level of a sensory experience and giving it the sweet name of nursing-bottle.
Élhée, the no-holds-barred alternative for foster parents
All too often, the sole purpose of design objects is their beauty. Conversely, the object used owes its quality solely to its practicality. With the BibRond and today with the Bubble learning cup, Élhée has taken a step in the direction of the complete object. Healthy, durable and eco-designed, it offers new parents theessential alternative for bottle-feeding, breast pumping or mixed breastfeeding with complete peace of mind.
A raison d'être: to offer a healthy, sustainable way of eating
Élhée's raison d'être is to design new, healthy and sustainable solutions for baby nutrition. It was with this objective in mind that the company opted from the outset for French manufacturing of its products, a base in the heart of the Rhône-Alpes region, the use of recycled materials, the involvement of certified industrial partners, and theinterchangeability and retailing of its spare parts.
A mission: to celebrate emotional bottle-feeding
Élhée imagines mindful bottle-feeding, enabling parents to share the special moment of feeding. One-on-one or face-to-face, with breast milk or infant formula, everyone can feed their baby without reservation. Well beyond the usual questions, bottle-feeding is transformed to recreate, with the touch of a fingertip, the suspended magic of the milky parenthesis.
More to come...
But that's not all. Because Élhée's ultimate vocation is to re-enchant parents' daily lives, the story doesn't end there. From BibRond sensory and anti-colic, to the physiological teat and Bubble, the learning cup that encourages independence in little ones, the brand evolves from innovation to creation, and will soon be guiding you towards other adventures.
